Our story · ReveliaDx

Our story

Built by a physician who kept reaching for a tool that didn't exist.

ReveliaDx began in an exam room, with a whiteboard, a marker, and a simple belief: patients follow a plan once they finally understand their own body.

When Dr. Linda Matteoli, DO began caring for patients around root cause, whole health, and lifestyle medicine, she kept running into the same wall. The care was personal and preventive, but the software was built for billing codes and compliance. The tools she needed to actually explain a patient's health simply were not there.

A board-certified family medicine physician trained in functional, systems-based care, she wanted every patient to leave understanding not just what to do, but why.

A whiteboard, and a cadence

So she built her own way of working.

Over the years, Linda developed a careful cadence of intake forms that drew out each patient's symptoms and the root drivers beneath them. During the appointment, she would map it all on a whiteboard: the symptoms, the diagnoses, and the drivers that connected them.

Something shifted the moment a patient could see it. Once they understood their own unique drivers, and the relationships between their environment, their lifestyle, and their diagnoses and symptoms, the conversation opened up. From there she could educate them on the area they would focus on together, whether that was immune health, hormones, or gut health.

Once a patient understood how the body worked and why they felt the way they did, the plan finally made sense to them. And when the plan made sense, their compliance went up.

The cadence

A repeatable shape for every visit.

Over time, that whiteboard method became a structure Linda could run with every patient, every appointment:

R
Reveal
Forms

Structured intake draws out the patient's symptoms, history, and goals.

A
Analyze
Graphics

The data is structured into a clear, visual picture of systems and drivers.

D
Discover
Education

The patient learns how their body works and why they feel the way they do.

T
Take control
The plan

A patient-friendly plan they understand, own, and can actually follow.

Together, it made for a structured, precise, and deeply personalized appointment.

From one practice to many

Colleagues started asking how she did it.

As her practice grew, friends and fellow physicians kept asking the same question: how do you run your practice? So Linda began mentoring other providers through her mentoring company, Origins Incubator.

What started as one physician's method became a program that has since guided more than a hundred like-minded providers in building root-cause, relationship-centered practices of their own.

Why ReveliaDx

The method needed to become a tool.

Helping those providers made one thing clear. The framework, the lens, and the tools Linda used to educate and empower her patients needed to be systematized, so any provider could pick them up. So ReveliaDx was born.

Revelia means to reveal. That is the whole mission: to present a patient's information in a way that helps the provider make the best clinical decision possible.

This has been a passion project for the past three years, and I could not be more excited to start sharing it with everyone. One of the things I am most proud of is that our incubator clients trusted us with the growth of their practices. Their input and feedback have been invaluable.

Finally, an EHR built by physicians who live inside these tools day in and day out, whose ultimate calling is to have meaningful relationships with their patients, so those patients can live a full life.

Linda Matteoli, DOFounder & CEO, ReveliaDx

The founding team

The people building it.

ReveliaDx did not stay a one-person project for long. As the vision took shape, a small group of founders joined Linda, each sharpening the product from their own vantage point: a broader clinical lens across lifestyle and obesity medicine, deep product and AI experience from building and exiting in this exact space, and the legal foundation a health platform depends on.

Linda Matteoli, DO
Founder & CEO

Founder of Origins Functional Medicine and Origins Incubator, where she has mentored more than a hundred physicians. She built ReveliaDx because the tool she kept reaching for did not exist.

Cora Spaulding, MD, MPH
Chief Medical Officer

Board-certified in Lifestyle Medicine, Obesity Medicine, and Family Medicine, and a trained health coach. Since joining in 2025, she has shaped the product from a lifestyle and obesity medicine perspective, pairing clinical precision with real behavior change. As a daily EHR user, she keeps the tools grounded in how providers actually work.

Ashutosh Gaur
Chief Product Officer

A serial entrepreneur who has co-founded six companies. He co-founded LivingMatrix, acquired by Nestlé Health Science, and Phraze, a clinical-documentation platform that was also acquired. He leads product, having built and exited in this exact space.

Khushwant Jhaj
Chief Technology Officer

An AI and product executive with more than twenty years of experience and multiple exits, including LivingMatrix (acquired by Nestlé Health Science) and Phraze. He leads technology and AI, from graph ML to generative AI, keeping the intelligence in service of the clinician.

Scott Rattigan, JD
Chief Legal Officer

Founder of Functional Lawyer and a former litigator turned healthcare-law expert. He has helped hundreds of providers build compliant practices and brings HIPAA and healthcare-law depth across the Origins ecosystem.

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